Inclusive Beauty Campaign
Role: Art Direction, Design, Illustration, Production
Buyer (Strategy): Cece King
Copywriter: Kandice C.
As the creative lead for Nordstrom's Inclusive Beauty Campaign, I played a key role in elevating and supporting brands created by and for people of color. Informed by competitor research and buyer strategies, I crafted a cohesive omni-channel experience, ensuring a seamless launch across platforms. The project, starting with 14 brands, has grown to over 100, highlighting its success in promoting inclusivity.
Tailored Visuals for a Lasting Impact
Beyond shaping the campaign's overall identity, I developed secondary lockups and marks tailored to each inclusive category, playing a pivotal role in reinforcing Nordstrom's commitment to diversity. These visual elements extended throughout permanent in-store signage, contributing to a cohesive customer journey and ensuring a lasting impact within the department.
