The Estate Yountville
Role: Design, Paid Content, Banner Ads, Photography Curation, Production
Creative Director: Jen Nelson
Executive Director, Digital: Lori Dunkin
Strategists: Misty Foster, Dena White
Copywriter: Dina Chouramanis
Collaborating with Strategists and the Digital Executive Director, I led the design of a strategic overhaul for The Estate Yountville's paid media program post-ownership shift. As an extension of their marketing team, I successfully executed a Summer marketing refresh, revamping social, search, and display channels, all within expedited deadlines. The new creative not only efficiently drove increased traffic and bookings but also, through a swift and seamlessly executed effort, guided The Estate Yountville into a new era of success in the luxury hospitality business.
