Canyon Ranch
Role: Design, Photography, Email, Organic and Paid Content
Creative Director: Jen Nelson
Strategists: Misty Foster, Dena White
Copywriter: Dina Chouramanis
Web Design: Kylie Lacour
I had the opportunity to play a key role in transforming Canyon Ranch's brand narrative and visual identity. I led the design of the first-ever "exclusive offer" ads, crafted for a robust A/B testing campaign. Collaborating closely with internal stakeholders, we produced 13 distinct ad units, strategically designed to highlight 3 primary locations: Tucson, Lenox and Woodside. Additionally, I modernized outdated email templates for seasonal offers and re-engagement. These initiatives shaped Canyon Ranch's current digital presence.
Canyon Ranch Shops
I also contributed to the redesign and launch of Canyon Ranch's retail site for a more user-friendly experience. I established the brand’s first retail photography guide, ensuring on-brand execution across 15+ product categories.
Canyon Ranch Wellness Club
Organic and paid content created for Canyon Ranch Wellness Club, a private luxury health and fitness spa, opening in December 2023 in the heart of Fort Worth.
Rendering provided by Canyon Ranch